The LA Galaxy and Black Arrow (FC), the lifestyle brand that focuses on the intersection of soccer and black culture, are officially partnering on a series of projects over the 2020 MLS season. The partnership was born out of their mutual quest to grow the game in the African American community and do so in an authentic and impactful way.
Black Arrow FC X LA Galaxy
The following is the first project in the collaboration to be released. A photography series that is tantamount to a "lookbook" for the clubs 2020 Home Jersey, a celebration of their 25th season in Major League Soccer.
These visuals showcase Black Arrow's trailblazing approach to integrating soccer and black culture, and feature a raw glimpse into the life up-and-coming raper Azjah, "the princess of compton", who grew up 3 1/2 miles from Dignity Health Sports Park and will be attending the very first match on March 7 at the Season Opener.
LA Galaxy x Black Arrow FC: The Azjah Lookbook by LA Galaxy on Exposure
