LOS ANGELES (Thursday, October 17, 2024) – The LA Galaxy, in collaboration with Los Angeles-based streetwear brand Sworn To Us, today announced their full 2024 collection will go on sale to the public at 9 A.M. PT on Thursday, October 17 at SwornToUs.com and at the LA Galaxy Team Store at Dignity Health Sports Park at 12:00 p.m. PT.
"Our team-branded retail collections are more than just merchandise; they represent the pride and passion of our fans. Every item fosters a deeper connection to our team, bringing us together and supporting our shared identity,” said Urel Martinez, Chief Revenue Officer for the LA Galaxy. “It's about creating lasting memories and strengthening our bond both on and off the field. We are excited to finally share this Sworn to Us collaboration with our community."
The LA Galaxy x Sworn To Us limited edition collection consists of twenty-five different pieces, including ten unisex t-shirts, fourteen retro and modern-inspired hats, and distinctly branded scarf. The collaboration between the Club and Los Angeles-based brand continues to bridge the gap of sub-cultures that make Los Angeles a unique and globally recognized city.
“Growing up as LA Galaxy fans, partnering with the most decorated club in Major League Soccer was an easy decision. It was an opportunity to showcase our shared perseverance, relentless spirit, and unmatched determination to win - Always & Forever,” said the Sworn to Us team in a statement. “We aimed to do justice to this collaboration by incorporating our signature fits, bold graphics, and premium headwear—ensuring you represent the club not just in the stadium, but wherever you go.”
About the LA Galaxy
The LA Galaxy are Major League Soccer’s most successful club. Based in Carson, Calif. at Dignity Health Sports Park, the Galaxy have won the MLS Cup a record five times (2002, 2005, 2011, 2012, 2014), the MLS Supporters’ Shield four times (1998, 2002, 2010, 2011) and the Lamar Hunt U.S. Open Cup twice (2001, 2005), and one Concacaf Champions Cup (2000) since their inception in 1996. Under the direction of LA Galaxy President of Business Operations and Chief Operating Officer Tom Braun on the business operations side and LA Galaxy General Manager Will Kuntz on the soccer operations side, the Galaxy are the premier club in MLS, with stars like Landon Donovan, David Beckham, Robbie Keane, Steven Gerrard, Zlatan Ibrahimović, Javier Hernandez, Cobi Jones, Riqui Puig and Marco Reus representing LA over the team’s 29 years in MLS. For more information on the LA Galaxy, visit www.lagalaxy.com.
About Sworn To Us
Founded in 2015, Sworn To Us is a Los Angeles-based fashion brand created by three friends. As a Latin-owned business, they take pride in using locally sourced materials and manufacturing their products in Los Angeles. Their mantra, “Inspire the Uninspired,” is a call to action, for everyone to pursue their passions and dreams together—because when one of us makes it, we all make it.
