The Recognition Marks the Third Clio Award Honor for the Club
LOS ANGELES (November 26, 2024) – For the third time in club history, LA Galaxy received a 2024 Clio Sports Award, winning Bronze for Innovation in the Partnerships & Sponsorships category for the Into the Galaxy | LA Galaxy RetroGrade x Herbalife x adidas x MLS Archive Collection campaign. In the award-winning campaign’s video, the LA Galaxy RetroGrade kit is physically launched into space to officially announce the club’s new iconic look for its third kit. The campaign was also shortlisted twice, once for the Integrated medium and once for the Design medium in the Apparel/Merchandise category.
The campaign was designed and developed by Galaxy Studios, the LA Galaxy’s in-house brand and creative team, in partnership with Herbalife, adidas, and MLS Archive Collection.
“Our team’s relentless creativity and hard work brought the third kit launch to life, making it every bit as iconic as the RetroGrade kit itself,” said Will Misselbrook, Chief Creative & Brand Officer, LA Galaxy. “Winning a Clio Award for Innovation is a profound honor and a testament to our commitment to pushing creative boundaries. This recognition fuels our drive to continue setting new standards for our brand and our fans.”
Known internationally by creatives, the Clio Awards celebrate bold work that propels the advertising industry forward, inspires a competitive marketplace of ideas and fosters meaningful connections within the creative community. Annually, The Clio Awards brings together leading creative talent for an exclusive and collaborative judging experience to select the entries that will win the coveted Grand, Gold, Silver and Bronze Clio statues.
The RetroGrade Kit: A modern classic, inspired by tradition and nostalgia that represents our identity. Pulling from our iconic first kit from 1996, the RetroGrade Kit celebrates our rich history and continues to establish our legacy for the future generations. Our third kit is here not only to represent die-hard Angelenos, but also all those passionate new fútbol fans looking to learn more about the beautiful game we all love. For more information on the retrograde kit, visit www.lagalaxy.com/retrogradekit.
LA Galaxy’s 2024 gameday introduction video, Rise of the Galaxy was also shortlisted in the Gameday/In-Game Experience medium for the Hype/Show Open Video category. For more information on the Clio Awards, visit clios.com/winners-gallery.
About the LA Galaxy
The LA Galaxy are Major League Soccer’s most successful club. Based in Carson, Calif. at Dignity Health Sports Park, the Galaxy have won the MLS Cup a record five times (2002, 2005, 2011, 2012, 2014), the MLS Supporters’ Shield four times (1998, 2002, 2010, 2011) and the Lamar Hunt U.S. Open Cup twice (2001, 2005), and one Concacaf Champions Cup (2000) since their inception in 1996. Under the direction of LA Galaxy President of Business Operations and Chief Operating Officer Tom Braun on the business operations side and LA Galaxy General Manager Will Kuntz on the soccer operations side, the Galaxy are the premier club in MLS, with stars like Landon Donovan, David Beckham, Robbie Keane, Steven Gerrard, Zlatan Ibrahimović, Javier Hernandez, Cobi Jones, Riqui Puig and Marco Reus representing LA over the team’s 29 years in MLS. For more information on the LA Galaxy, visit www.lagalaxy.com.
