IRVINE, Calif. – February 28, 2019 –TCL Communication, the third-largest mobile phone manufacturer in North America and maker of Alcatel and BlackBerry smartphones, is expanding its club partnerships through Major League Soccer (MLS). This includes extending the existing brand partnerships with five-time MLS Cup Champions LA Galaxy and 2016 MLS Cup Champion Seattle Sounders FC, while adding new brand partnerships with the reigning MLS Cup Champion Atlanta United FC and reigning MLS Supporters’ Shield holder New York Red Bulls. These multi-year brand partnerships secure TCL’s position as the Official Smartphone and Tablet Partner for all four clubs.
Since first partnering with MLS clubs in 2015, TCL Communication has brought its Alcatel and BlackBerry Mobile brand and device experiences to thousands of MLS fans throughout North America. This has included unique pre-match fan experiences, in-game fan engagement, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement.
“The clubs have been important partners for our mobile device business here in North America, providing us the opportunity to directly reach our customers and create engaging, meaningful fan experiences for them,” said Eric Anderson, General Manager for TCL Communication, North America. “Renewing our partnerships with LA Galaxy and the Seattle Sounders FC is a validation of our relationship with both clubs, and we’re very excited to work with both Atlanta United FC and New York Red Bulls beginning this season. All four clubs represent some of the most passionate fanbases in the league, giving us new opportunities to reach fans.”
“We’re excited to partner with Alcatel as the Official Smartphone and Consumer Tablet of Atlanta United,” said Tim Zulawski, AMB Sports and Entertainment Senior Vice President and Chief Revenue Officer. “Our club is constantly looking for strategic opportunities to further engage with our growing fanbase and our partnership with Alcatel, an innovative leader in the industry, exemplifies that.”
“The LA Galaxy are extremely proud of our longstanding partnership and continued work with TCL Communication,” said Robert Vartan, Senior Director of Global Partnerships, LA Galaxy. “Engaging our fans is a core priority of the club and working alongside TCL Communication has allowed us to offer numerous unique and beneficial opportunities and experiences. TCL aligns with our values and we look forward to working closely together for many years to come.”
For more information on Alcatel products, please visit us.alcatelmobile.com.
